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Subject: Operator's Edge
Date: Mon, 11 Jan 2010 07:36:47 -0500
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<HTML xmlns=3D"http://www.w3.org/1999/xhtml"><HEAD><TITLE>Operator's =
Edge</TITLE>
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<BODY><TBODY><TR><TD align=3D"middle" vAlign=3D"top"><IMG border=3D0 =
hspace=3D0=20
alt=3D"Operator's Edge"=20
src=3D"https://secure.isat-tech.com/www.uniproweb.com/img/opedgeheader.jp=
g"=20
width=3D750 height=3D98>=20
<TABLE border=3D0 width=3D750>
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  <TR>
    <TD>
      <DIV><B>Food Trends for 2010</B><BR><IMG align=3Dright=20
      =
src=3D"https://secure.isat-tech.com/www.uniproweb.com/img/stories/2_Food%=
20Trends%202010%20B.jpg">=20
      Fitch Ratings, a credit and debt rating firm, expects the =
restaurant=20
      industry's fortunes to improve late next year, following what it =
calls the=20
      bottoming out of weak industry sales trends currently taking =
place.=20
      <BR><BR>While operators are expected to continue tightly =
controlling their=20
      costs and capital expenditures, and commodity prices should remain =

      relatively stable in 2010, positive sales trends -- which have =
eluded most=20
      restaurants this year -- are anticipated in the second half of =
2010 as the=20
      macro economy picks up, Fitch said in a report released this=20
      week.<BR><BR>"Modest [restaurant industry] improvement could occur =
in the=20
      later half of 2010 as the broader economy continues to recover and =

      consumers regain confidence," the Fitch report said. =
"Nevertheless, Fitch=20
      does not expect a rapid upturn in [same-store sales] growth due to =
the=20
      potential `longer-tail' nature of the economic =
recovery."<BR><BR>In its=20
      economic outlook Fitch expects:<BR>* Unemployment to peak in 2010, =

      averaging 10.2 percent for the year, and then falling modestly in=20
      2011.<BR>* Personal consumption to turn mildly positive, rising =
0.3=20
      percent in 2010, after declining by an estimated 1.1 percent in=20
      2009.<BR><BR>Fitch said that the negative sales trends now being=20
      experienced by even the recession-resistant quick-service brands =
could=20
      signal the bottom of the industry's yearlong sales =
slump.<BR><BR>"Fitch=20
      attributes declining traffic trends for the [quick-service] =
segment to=20
      rising unemployment and increased price competition, given the =
high level=20
      of discounting and promotions in casual dining," the report said, =
"but=20
      believes broad-based weakening among [quick service] sales =
performance=20
      could signal a bottoming for the industry."<BR><BR>Commodity costs =
in 2010=20
      are expected to increase slightly, which could hurt restaurant =
operations=20
      already struggling to maintain margins on lower sales volumes, =
Fitch=20
      noted. Wage inflation, however, is not expected to be an issue =
next year,=20
      as the final phase of the federal minimum wage increase was =
completed in=20
      2009. In addition, high unemployment rates should alleviate any =
wage=20
      pressure, the report noted.<BR><BR>Source: Sarah E. Lockyer, =
Nation's=20
      Restaurant =
News<BR></DIV></TD></TR></TBODY></TABLE></A></TD></TR></BODY></HTML>

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